Despite popular belief, the Sex and the City character, Samantha Jones, is not the reason why women flock to the public relations industry. Public relations is not about opening up the hottest new clubs, rather it is an extremely difficult job being a critical role for various organizations. Jobs for public relations are growing at 12 percent a year which comes with a pay that women wouldn’t get elsewhere. Female PR specialists make on average of $55,705, while the national average for female workers is $37,232.
Studies have proven that women are mainly drawn to PR because they are collaborative and social in group settings, necessary skills for PR. For female leaders to be perceived as effective, they need to demonstrate both sensitivity and strength; while male leaders only need to demonstrate strength.
“Studies have shown that women tend to collaborate more and prefer to work on teams, whereas men usually do better in competitive environments and prefer to fly solo. That male approach works well for journalists, while having a bit of a ‘people-pleaser’ gene probably attracts and/or makes it easier for women to excel in the PR environment,” said Jennifer Hellickson, director of marketing at SweatGuru in Portland, Oregon in an interview with The Atlantic.
Besides skill sets, women are also drawn to the PR industry because of its flexibility. Women can still be that stay at home mom and have a full-time job because some work doesn’t require you to be physically in the office.
The rise of women in the PR industry happened for a number of reasons and it will continue to grow. Could it be that because it is such a female-dominated field, women see it as a greater opportunity to hold a high-level position? Do women find empowerment in the PR industry, is that why they gravitate towards it? What do you think?