Female Leaders in the Public Relations Industry.

8558110882_d2820558bd_zToday’s women are taking the public relations industry to new heights. Out of the 21,000 members of the Public Relations Society of America (PRSA), nearly three-fourths are women. In recent years, women-owned PR firms continue to experience greater success than those owned by men. Here are some of the top women executives that are helping shape the PR and communications industry:

Kendra Bracken-Ferguson:
As the founder and creator for The BrainTrust, a network of connected agencies that help brands innovate, Ferguson runs the communications world. Prior to The BrainTrust, she was the co-founder and chief operating officer of Digital Brand Architects (DBA). She has grown it into the go-to firm for influencer management. Through working with emerging technology, she has been at the forefront of the social evolution for over 15 years. She saw that the industry was in need of change and so she took the lead. She has created companies from scratch and left her (THE) dream job working with Ralph Lauren to start DBA.

Gini Deitrich:
On my blogroll, you will see a blog named “Spin Sucks.” This socially innovative and award-winning PR and marketing blog is brought to you by Gini Deitrich. As the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, she delivers keynotes, panel discussion, and workshops throughout North America and Europe. As one of the few woman CEOs in the PR business, she is a power-role model. Recently, she was named one of the best PR professionals in the business by Klout and TechCrunch.

Susan Gilchrist:
Leading the Brunswick Group across 23 offices in 14 countries as the Group Chief Executive would be the PR legend, Susan Gilchrist. Of the top ten globally ranked PR firms, Brunswick is the only one lead by a woman. She has been among Business Insider’s “25 Most Influential People in PR” and has been regularly ranked among leaders in the industry. In addition, she is a founding supporter in the U.S. of the 30% Club, a group devoted to increasing gender balance across organizations and specifically boardrooms.

Karen Van Bergen:
While landing the title of CEO of Porter Novelli, Karen Van Bergen had to deal with some internal turmoil at the company. Several of the other senior executives left the company and frankly left Van Bergen hanging. It didn’t stop her though, she revamped the company even when others believed she couldn’t. She is a firm believer in gender imbalance within the industry and is determined to lead a fundamental change.

Margery Kraus:
As the founder and CEO of APCO Worldwide, a global communications firm, she has transformed the industry. She pioneered one of the industry’s earliest practices in corporate responsibility and partnerships. APCO began as one small office in Washington and has now grown to a multinational firm throughout the world due to her efforts. In 2004, she led a management buy-out of her firm making APCO one of the largest privately owned communication firms in the world. She is passionate about women in the workforce as well, she is the chairman of the Women President’s Organization.


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